Sales of any product can skyrocket with a celebrity endorsement. Therefore, it comes at no surprise that many companies are willing to shell out millions to land a celebrity spokesperson. These are the highest paying celebrity endorsement deals of all time.
George Clooney – Nespresso, Estimated $62 Million
The suave actor and filmmaker George Clooney has been the face of Nespresso since 2006. His good looks make him the perfect candidate to sell any product. Clooney reportedly earns approximately $5.7 million per year, making his accumulated total close to $62 million. Clooney reportedly gives most of the money he makes from this contract to a project he helps run in South Sudan that monitors human rights abuses. Nespresso began selling South Sudanese coffee in 2015.
Beyonce – Pepsi, Estimated $50 Million
In 2012, Beyoncé signed a deal with Pepsi for $50 million. The deal was created in order to take advantage of her performance during the Super Bowl 2013 halftime show, of which Pepsi was the sponsor. Beyoncé was featured in an ad that appeared during the game. Her likeness was also used on limited edition cans. In return, Pepsi sponsored various creative projects for Beyoncé.
Taylor Swift – Coca Cola, Estimated $26 Million
Taylor Swift has gone on record saying her favorite drink is Diet Coke. Therefore, she must have been very excited to receive $26 million to continue to promote the drink she loves. The partnership began in 2014 and Swift has appeared in various print ads, radio spots and TV commercials for the product.
50 Cent – Vitamin Water, Estimated $100 Million
Rapper 50 Cent has landed some lucrative endorsement deals throughout his career. However, his best contract was with Vitamin Water. Not only did he become the face of the Formula 50 lines, but he also received minority stake in Vitamin Water. Therefore, when Vitamin Water was bought by Coca Cola, 50 Cent received an estimated payout of $100 million.
Charlize Theron – Dior, Estimated $65 Million
Charlize Theron was the perfect spokesperson for Dior’s J’adore perfume, as everyone adores her. She signed a contract with Dior in 2004. For her partnership, Theron would received $5 million per year. As their partnership is still going strong, as of 2017, Theron has received $65 million from the deal.
Justin Timberlake – McDonald’s, Estimated $6 Million
Justin Timber was certainly lovin’ his McDonald’s endorsement deal of $6 million. In 2003, Timberlake helped launch the “I’m Lovin’ It” campaign by being the lead singer on the jingle. The campaign was a huge success and McDonald’s still uses the slogan today. Although McDonald’s just needed the jingle, Timberlake turned it into a full length song, that hit the top 50 charts in many countries around the world.
Michael Jordan – Nike Air Jordan, Estimated $40 Million a Year
Michael Jordan signed his first endorsement deal with Nike over 30 years ago. His partnership with the brand has skyrocketed sales. The Nike Air Jordan shoe is one of the best selling shoes ever created. Jordan tried to keep his payment with Nike under wraps. However, his earnings with the company had to be presented in a court case in 2015. According to CBS, Nike paid Jordan $480 million over 12 years (starting in 2000), which is equivalent to $40 million per year. However, the number may fluctuate as Jordan receives a percentage of the sales each year.
Robert Downey Jr. – HTC, Estimated $12 Million
In 2013, HTC enlisted the help of Robert Downey Jr. to promote the company’s smartphone brand. Downey and HTC signed a two-year global marketing deal for $12 million. Downey would appear in various campaigns as himself, rather than any of the characters he played. HTC decided to sign Downey after they had a plunge in the market share.
Lindsey Vonn – Estimated $3 Million A Year
Lindsey Vonn is one of the most celebrated skiers in the sport. She is one of six women to win the World Cup races in all 5 disciplines of skiing. As she grew in the ranks amongst other skiers, many companies came knocking at her door. She has endorsement deals with Oakley, Under Armour, Red Bull, Rolex and multiple other companies. She makes approximately $3 million a year from these deals.
Tiger Woods – Nike, Estimated $100 Million
Nike has signed Tiger Woods for endorsement deals since it built its golf division in 1996. Nike first introduced Woods with its “Hello, World” advertisement when he turned first turned pro. However, after Woods began really defining himself as a legendary golfer, Nike signed Woods to a 5-year deal for $100 million. Find out, on page 30, what happened to this deal after his scandalous affair became public.
Nicole Kidman – Chanel No. 5, Estimated $44 Million
In 2003, Actress Nicole Kidman signed a $4 million per year contract with Chanel. Kidman would be the face of their perfume “No. 5”. During her time as the brand ambassador, she appeared in various advertising campaigns included a short film titled “No . 5 the Film”. She remained the face of the perfume until Brad Pitt took over in May 2012.
David Beckham – Adidas, Estimated $160.8 Million
In 2003, David Beckham signed a mind-blowing lifetime deal with Adidas for $160.8 million. The urgency of the signing, along with the high price tag, was due to rumors of Nike wanting to also sign Beckham to a deal. Beckham earned $80 million up front and was then given a percentage of the profits made from the products he was promoting. Even though Beckham retired from soccer in 2015, he still acts as a brand ambassador for Adidas.
LeBron James – Nike, Estimated $1 Billion
In December 2015, Lebron James signed a a lifetime contract with Nike. His deal was the largest single athlete guarantee in Nike’s history. Although no exact amount has been disclosed, his agent Maverick Carter hinted at the amount during an interview with GQ. When the interviewer asked if the deal was worth $1 billion, Carter just smiled and pointed upward.
Brad Pitt – Chanel, Estimated $7 Million
Chanel became the first perfume brand to decide to use a man for their spokesperson instead of a woman. Brad Pitt was signed to promote the fragrance for $7 million. On their decision to sign Putt, Chanel’s CEO, Mauren Chiquet, said “No.5 is the most iconic fragrance of our time, and Brad Pitt is the most iconic actor of our time.” Although Chanel keeps its sales stats under wraps, many senior beauty buyers reported more men going to store to buy the perfume during Christmas time.
George Foreman – Salton Grills, Estimated $150 Million
When George Foreman was at the peak of his boxing days, he was approached by a small grill company to help do promotional work. Initially the deal only included receiving a percentage of the profits from grills sold. However, when Foreman received his first royalty check for $1 million, he began investing more time into the company. Eventually Salton realized it was the Foreman name that was selling the grills and the company decided to buy out Foreman for $150 million. Over 100 million grills have been sold worldwide.
Jennifer Aniston – Smartwater, Estimated $2 Million
Jennifer Aniston has been a spokesperson for Smartwater since 2007. However, it was the ads in 2012 that made a splash. At the time, Aniston had gained a little weight so rumors began to swirl she was pregnant. She was not. However, she used it to her advantage and pretended to be pregnant in some of the Smartwater ads. It did the trick and many of the ads went viral. For those 2012 ads, Aniston received $2 million. However, she is still a spokesperson for the brand today and has earned a large undisclosed amount.
Serena Williams – Nike, Estimated $40 Million
Nike is known for signing on the best athletes as brand ambassadors. In 2013, they realized Serena Williams had to be added to the ranks of their athlete spokespeople. Williams signed a 5-year deal to endorse Nike by wearing their brand during matches. The company paid Serena $40 million for the partnership. Nike was certainly happy with the deal as she was wearing Nike when she won the Wimbledon in 2016.
Justin Bieber – OPI Nail Polish, Estimated $12.5 Million
Justin Bieber quickly became the love of millions of girls all over the world when he released his smash single “One Less Lonely Girl”, in 2009. The nail polish company, OPI, saw this as an amazing opportunity that could not be missed. The company signed Bieber to a $12.5 million contract to create a line based around his new single, as well as promote it through advertisements.
Angelina Jolie – Louis Vuitton, Estimated $8.5 Million
In 2011, Angelina Jolie signed a deal for £6.45 million (or $8.5 million) to become the face of the French fashion label Louis Vuitton. Jolie was a fan of the line as well as the company’s chief designer Marc Jacobs. This deal was record breaking as the contract was for just a single advertising campaign. It was and still is one of the largest sums given to a celebrity for a single campaign.
Blake Lively – L’Oreal Paris, Estimated $20 Million
Blake Lively has slowly become one of Hollywood’s sweethearts since she first burst on the scene through her role on “Gossip Girl”. After landing several large roles in films, L’Oreal Paris came knocking on her door in 2013. They signed her to a multi-year deal that still continues today. It was been reported Lively gets paid approximately $5 million per year, making her earned total close to $20 million.
Jessica Simpson – Weight Watchers, Estimated $12 Million
In 2011, after the birth of her first child, singer Jessica Simpson signed a deal with Weight Watchers. During her first few commercials, Simpson’s body was never actually shown. People began to become suspicious if the plan was really working. However, she revealed her weight loss on the daytime talk show “Katie”, and everyone was impressed. Simpson said “So I knew Weight Watchers was the only way to go. It’s working. I’m on my way and it feels amazing. Really, I just wanna be a better version of myself.”
Britney Spears – Pepsi, Estimated $50 Million
In 2001, pop star Britney Spears was enjoying the peak of her career. Pepsi is known for using top charting artists and signed Britney for a global campaign. The contract was estimated to be worth approximately $50 million. After signing the deal, Dawn Hudson, Pepsi’s senior vice-president of strategy and marketing, said “Britney is on the cutting edge of contemporary popular entertainment. She’s youthful, inventive, optimistic and fun-loving – the ultimate fit with the Pepsi brand.”
Matt Damon – Nespresso, Estimate $3 Million
In 2013, Matt Damon signed a contract with Nespresso to appear for 20 seconds in a commercial alongside George Clooney. Once broken down, that payment is $150,000 per second. The commercial was created for the UK market and was directed by Grant Heslov. Heslov strategically made the commercial right before his upcoming film “The Monuments Men”, which starred Damn and Clooney, was released.
Catherine Zeta-Jones – T-Mobile, Estimate $20 Million
Catherine Zeta-Jones is known for making big bucks from endorsements. Due to her high demand, she has made more money on commercials and ads than most other celebrities. In 2005, T-Mobile signed Catherine to a 2-year contract from $20 million. She was then replaced by a younger actress. However, as they saw more success with Catherine, they brought her back a few years later.
Sofia Vergara – Head & Shoulders, Estimate $40 Million
Sofia Vergara has slowly become one of the highest paid actresses currently on television. Her role in “Modern Family” continues to solidify that. However, she also gets a nice chunk of change from her various endorsement deals. One lucrative deal she has is with the Proctor and Gamble shampoo, Head & Shoulders. In 2013, the gorgeous actress signed a deal with the company for $40 million.
Ashton Kutcher – Lenovo, Estimate $10 Million
In 2013 Ashton Kutcher signed a $10 million endorsement deal with Lenovo. It was reported that he was even signed on as a product engineer. In a statement posted on the company’s website, Kutcher said “This partnership with Lenovo brings together my love of technology and design that makes your life better…Lenovo is all about innovation and strong leadership. Entrepreneurship is part of their DNA, and I couldn’t ask for a better fit.”
Jay-Z – Samsung Galaxy, Estimate $20 Million
In 2013, Samsung signed a deal for $20 million with Jay-Z’s company Roc Nation. Due to Jay-Z’s promotion, the phone became synonymous with his album “Magna Carta Holy Grail.” Jay-Z appeared in various candid commercials discussing his new album’s production. To further the partnership, Samsung gave away 1 million early copies to Galaxy phone owners who downloaded a promotional app.
Julia Roberts – Lancôme, Estimated $50 Million
In 2010, Julia Roberts signed onto a 5-year deal with Lancôme. Her contract was worth $50 million. However, sales reports show that the company made $100 million while she was the main brand ambassador. Overall, the company was very happy with their decision to sign Roberts. 2010 was big year for Roberts as she also appeared in the hit films “Eat Pray Love” and “Valentine’s Day.”
Rhianna – Puma, Estimated $1 Million
Rhianna’s endorsement deal was more than just being a brand ambassador. Her $1 million contract with Puma included work much more hands on than most other deals. Along with agreeing to become a spokesperson, Rhianna was also hired as a creative director. Rhi Rhi helped designed and promote various apparel for the company.
Tiger Woods – Nike, Estimate $100 Million
Nike signed Tiger Woods to a 5-year endorsement deal for $100 million, in 2000. Tiger Woods continued to flourish in golf and therefore, the company continued to use him as a spokesperson. However, when Tiger’s “personal indiscretions” became public, in 2009, the company pulled back some of their support. However, they still outfit Woods in apparel in shoes.